Star quarterback returns to Buick to promote safety features
DETROIT – Football star Peyton Manning returns to TV screens across the country during this weekend’s NCAA® Men’s Basketball Final Four®. The spot, called “Blindsided,” is Manning’s second contribution to the “Experience Buick” campaign. It focuses on safety features of the 2013 Verano compact luxury sedan.
“We’re talking about the new Verano but using important football lingo. Last year we were calling audibles and this year it’s a spot called ‘Blindsided,’” said Manning. “No one wants to be blindsided, especially a quarterback. Usually you have one guy protecting the blindside but these features are so good, it’s really like having 11 guys blocking your blindside.”
The 2013 Verano has a standard Rear Vision Camera and an available safety package that includes Side Blind Zone Alert and Rear Cross Traffic Alert. These two technologies share a set of radar sensors hidden in the corners of the rear bumper that can help drivers avoid crashes when changing lanes or backing.
Rear Cross Traffic Alert senses cross traffic up to 65 feet away that may not be visible to the driver when backing out of a parking space or driveway. The driver is alerted with a red directional arrow displayed on the Rear Vision Camera screen along with three directional beeps.
“Peyton Manning is approachable, and that’s synonymous with what Buick is – an approachable, down-to-earth luxury brand,” said Tony DiSalle, vice president of Buick Marketing. “And while he’s certainly elevated and premium in terms of his position in the NFL, he’s easy to relate to and likeable.”
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new 2013 Encore crossover. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Pinterest or at www.facebook.com/buick