The latest research is clear that mobile-only users are quickly taking over the online retail world and according to comScore, they now outnumber desktop-only users by at least 1% and growing, with 78% using both mobile and desktop platforms. Also, Google has found that more than 50% of online searches are now from mobile devices and they’ve adjusted their algorithm accordingly. We see the trend, and the message is clear: your digital strategy must include a mobile strategy if you want to compete in the future of online retail.
Keeping this in mind, the automotive industry now has to decide how they are going to accommodate their mobile consumers into their digital marketing plan. And one form of action they really must take when devising their new mobile strategy is to adapt their live chat practices specifically to the needs and behaviors of those consumers browsing their mobile website.
The mobile consumer is very different from the desktop consumer. Their specific style of chatting and the type of help they would like from a mobile live chat conversation needs to be kept in mind if a dealership is going to have success with mobile live chat.
To help dealerships better understand how to engage with the mobile consumer, in the upcoming Digital Dealer Webinar on June 30th, Todd Smith, CEO of ActivEngage, will reveal the 4 best kept secrets of success for mobile live chat. He’ll also discuss how you can implement these different strategies to help you sell more cars!
In this Digital Dealer Webinar, “The 4 Best Kept Secrets to Mobile Live Chat Success”, you’ll learn:
● The best strategies for mobile chat button placement, especially since you have limitations to placement.
● How the mobile chat conversation is different than a desktop conversation
● Which analytics and in-console data are most important to pay attention when chatting with mobile shoppers
● How to provide added value in chat to mobile shoppers who are traveling to your dealership
Don’t miss this exclusive presentation for a chance to learn all you need to know about the best mobile live chat strategy for your dealership!