According to a story posted on Search Engine Watch, you might be wasting your money on Twitter mobile ads.
Advertising on Twitter can be a great opportunity to drive online sales. But to reap the benefits you must understand how to test and optimize the channel.
One of the targeting options for Twitter advertising campaigns is device targeting. Most direct marketing campaigns include a call to action with the goal of a form completion on the landing page.
A recent desktop vs. mobile device experiment revealed that targeting mobile devices results in a 60 percent lower conversion rate and a 160 percent increase in cost per acquisition.