Try Before You Buy, from F&I Showroom.
The father of the F&I menu is back, and he has a message for companies claiming to have developed the next big thing for F&I.
We can all agree that the way customers react to various selling techniques, presentations and the overall F&I process has changed since F&I became part of dealership operations more than 40 years ago. And we’re constantly changing our approach as a result. Sometimes, however, the claims made about these new approaches and miracle gadgets border on the ridiculous.
If you don’t believe me, just run a Google search on F&I tips and recommendations. What you’ll find is an unprecedented number of software tools fighting to be the next big thing.
These vendors will also populate their websites with testimonials like this: “We saw an increase of $700-$800 per unit using this software!” or “Double your F&I income by overcoming objections our way!” or “Show the customer our video while they are waiting and they’ll be ready to buy!”