TrueCar to power new Safeco Insurance auto-buying program, from PR Newswire.
SANTA MONICA, Calif., April 8, 2015 /PRNewswire/ — TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace, has partnered with Safeco Insurance to power its newly established auto-buying program. Safeco chose to partner with TrueCar to simplify the process for individuals who visit the Safeco Savings Center site, including its existing and future policyholders, to save them both time and money.
“This partnership gives us and our dealer partners a great opportunity to deliver a better car-buying experience to Safeco policyholders and site visitors,” said Jim Nguyen, TrueCar’s Co-Founder and EVP of Partner Development. “We’re thrilled to be a valuable part of the Safeco Savings Center. Through our affinity auto-buying programs, our partners have allowed users to save over $3 billion off MSRP while obtaining hassle-free buying experiences.”
The auto-buying program will be offered through the Safeco Savings Center, a digital destination on Safeco.com that all visitors can use to access compelling discounts and benefits. The program will also provide users access to vehicle pricing information for new and used cars, as well as guaranteed savings off manufacturer’s suggested retail price (MSRP) for the purchase of a new car.
Users of TrueCar’s affinity partner sites have purchased over 1 million vehicles through more than 500 auto-buying programs powered by TrueCar. TrueCar is the leading platform in the affinity auto-buying space and currently reaches 75 percent of U.S. households through these partnerships.