Santa Monica, Calif. — TrueCar, Inc., which is devoted to bringing innovation to the car buying process, today announced the appointment of Pat Watson to oversee all relationships with dealer associations at the national, state and metro-level.
“TrueCar is committed to partnering with and serving dealers. Having Pat join our team is symbolic and extremely meaningful,” said Scott Painter, Founder and CEO of TrueCar, Inc. “He is a true advocate for dealers and will help TrueCar to stay focused on making sure that our dealer partners’ needs are met.”
Watson previously served as Executive Vice President and Chief Executive Officer of the South Carolina Automobile Dealers Association (“SCADA”) in Columbia, SC. In his 39 years with the SCADA, Watson served the Association as the Director of Field Services and Government Liaison before becoming CEO in 1976. Pat sat on the board of the Automotive Trade Association Executives (“ATAE”) three times, which represents the executives of 115 state and metro dealer associations. Prior to joining the SCADA, he served as an Associate Football Coach at the University of South Carolina. Watson’s appointment to Vice President of Industry Relations for TrueCar is effective March 12, 2012.
“Pat comes to us with a wealth of experience and respected industry relationships,” said Stewart Easterby, Executive Vice President, Dealer Development at TrueCar, Inc. “We are focused on cultivating and strengthening our relationships with the ATAEs. TrueCar will rely heavily on Pat to communicate with and receive feedback from these key stakeholders who are influential in shaping automotive retailing.”
“I have an immense amount of respect and admiration for the team at TrueCar and the innovative service they have built to benefit dealers and consumers alike,” said Watson. “I look forward to working with ATAEs across the country in an effort to create relationships that will further advance the understanding and value of TrueCar’s service and vision.”
Watson is active in many business and professional organizations, including the American and South Carolina Societies of Association Executives and the national association of Automotive Trade Association Executives. Watson is president of South Carolina Automotive Youth Educational Systems, a national education program for recruiting and training young men and women for the retail automotive industry, especially in the areas of automotive technology and collision repair.
For more information about TrueCar, please visit www.truecar.com.
TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers. Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity. TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other. TrueCar’s market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally. TrueCar’s communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers. Some of the nation’s largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market. TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX. After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information. TrueCar’s participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.
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