Stewart Easterby, EVP, Dealer Development at TrueCar, Inc., and Michael Timmons, EVP, TrueCar, Inc., are sharing their expertise with automotive dealers and managers on how to successfully sell to Millennials.
With 80 million expected to join the workforce over the next 10 years, Millennials, or Gen Y (born between 1980-1998) are the next generation of car buyers. They think differently, they shop differently, and they communicate differently. Are you doing the right things to ensure successful selling to these tech savvy, socially and brand aware new buyers? Stewart Easterby and Michael Timmons will provide you with a look into how Millennials view the car buying process, how they want to be treated, as well as the simple things you can do to ensure your dealership is primed to capture your piece of the Millennial market.
What will you learn and what action items will you take back to the dealership?
1. Learn who Millennials are and what makes them tick.
2. Learn what the next generation is looking for out of the car buying process.
3. Learn how simple tweaks to your sales process and communications can influence Millennials.
Stewart Easterby is the EVP, Dealer Development at TrueCar, Inc. Previously, Easterby was the VP, Advertising Sales Operations at Yahoo! Inc., responsible for managing and growing Fortune 500 and small business advertisers. Prior to that, he was the VP, Advertising Sales Operations for the paid search pioneer Overture Services, Inc., which Yahoo acquired. Easterby also served as a venture capitalist with Sorrento Ventures and a naval officer with SEAL Team FIVE. He holds an MBA with honors from UCLA Anderson, BS from the Wharton School and BAS from the School of Engineering of the University of Pennsylvania.
Michael Timmons, EVP, TrueCar, Inc., has enjoyed over 25 years of automotive experience from sales associate to executive officer of the largest public automotive group. He focuses on alternative buying services and bringing traditional brick and mortar operations into virtual environments. As VP of Operations for AutoNation, Inc., Timmons developed an alternative buying channel utilizing centralized business development centers in several states to transact new and used car sales in their dealerships across the country. He received a B.S. in Administrative Science and Marketing from the College of Business & Administration at Southern Illinois University.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.