SANTA MONICA, Calif. — TrueCar.com, the authority in new car pricing, trends and forecasting released its 2011 Annual Performance Scorecards for automotive manufacturers and brands. The Performance Scorecards grade each manufacturer and brand on eight different measurements including pricing, sales, incentives, customer loyalty, market share and days in inventory data.
Overall, the top manufacturers for the 2011 Annual Performance Scorecard were Hyundai/Kia, Volkswagen, and Volvo. Near the bottom of the list were Suzuki, Mazda, Toyota and Saab. The brands that received the highest grades in 2011 were Kia, Mini, and Volkswagen and the brands with the lowest grades were Infiniti, Smart, Jaguar and Saab.
“Experiencing robust retail sales growth while maintaining incentives spending discipline is the ultimate measure of consumer acceptance for any automaker and Hyundai reached that goal in 2011,” said Jesse Toprak, Vice President of Industry Trends and Insights at TrueCar.com. “We think Volkswagen’s success in 2011 was only a preview of the dramatic sales growth they will enjoy in the coming years. The fact that VW is not a major player in the US market is an anomaly that will not last very long.”
Below are the highest and lowest manufacturer and brand rankings by TrueCar.com:
|Highest Grades by Manufacturer||Lowest Grades by Manufacturer|
|2 (tie)||Volvo||A||3 (tie)||Mazda||C-|
Highest Grades by Brand
Lowest Grades by Brand
|1 (tie)||Mini||A+||2 (tie)||Jaguar||D|
|1 (tie)||Volkswagen||A+||2 (tie)||Smart||D|
For more information on the 2011 Annual Grade for Manufacturer and Brand Performance Scorecards, visit blog.truecar.com.
TrueCar, Inc. is an automotive solutions provider focused on changing how cars are sold by providing a significantly better customer experience while helping qualified dealer partners gain incremental market share and reduce costs. TrueCar is a transparent, visual publisher of new car transaction data. TrueCar price reports help both dealers and consumers to agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally. TrueCar works with a national network of Certified Dealers that provide up-front, no-haggle, competitive pricing to assist some of the nation’s largest and most well respected membership and service organizations to meet the auto buying needs of their members and customers. Collectively, these audiences represent over 1M in-market customers each month. TrueCar is headquartered in Santa Monica, CA and has offices in San Francisco. The company was founded in 2005 and has been profitable since 2009. With 131 percent annual growth since 2006, TrueCar has helped dealers sell over 400,000 vehicles and is developing a suite of transaction oriented products and services centered on transparency and radical clarity as a result of comprehensively analyzing market data and information.
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