SANTA MONICA, Calif. — The St. Louis Cardinals and the Texas Rangers square off in the 2011 World Series in a matchup that pits two similar-style power-hitting ball clubs against one another. But their similarities on the field don’t carry off the field as TrueCar.com identified distinct differences in car buying preferences between the two cities (St. Louis and Dallas).
TrueCar.com, the authority on new car pricing, forecasts and trends, recently completed an extensive study of the differences in automotive buying habits of the two cities and discovered that St. Louis prefers cars over trucks and SUV’s, as six of the top 10 best sellers were cars, Meanwhile, Dallas proved that everything is bigger in Texas, with five of the top ten best selling vehicles being trucks or SUVs.
Of the highest selling brands in 2011, St. Louis residents were split between domestics and imports while Dallas residents opted for more import vehicles. The brands with the highest percentage of buyers from St. Louis include Chevrolet, Ford, Honda, Toyota and Nissan. The brands preferred by Dallas buyers include Ford, Chevrolet, Toyota, Honda and Nissan. Of the top 10, only four are domestics. Both cities had the same brands in the top five.
According to the survey, the top five make/models in St. Louis include:
|Year/Make/Model||Current Best Local Price||Current Discount from MSRP|
|1. Ford F-Series||$23,269||6.2%|
|2. Chevrolet Silverado||$22,572||17.3%|
|3. Chevrolet Cruze||$16,387||1.8%|
|4. Chevrolet Equinox||$22,525||2.5%|
|5. Ford Escape||$18,629||7.3%|
Meanwhile in Dallas, preferences are also skewed to Trucks/SUV’s at the top of the list. The top five makes/models in Dallas include:
|Year/Make/Model||Current Best Local Price*||Current Discount from MSRP**|
|1. Ford F-Series||$23,969||6.2%|
|2. Chevrolet Silverado||$23,446||17.3%|
|3. Ram 1500||$23,100||12.8%|
|4. Honda Accord||$20,876||3.6%|
|5. Nissan Altima||$20,391||6.7%|
To find the top 10 sellers for these cities, visit The Truth Blog or you can request your cities top 10 by contacting TrueCar.com.
*The Current Best Local Price is as of October 18, 2011 and based on a popular trim level of that model with pricing from a specific city in the chosen state but provides consumers with the Target Price or Lowest Certified Price, a “no-haggle” upfront price from participating TrueCar.com dealers
**The Current Discount from MSRP is the MSRP minus Current Best Local Price
TrueCar is the authority in new car prices. We show car buyers and car dealers how much people actually paid for a particular car in a specific local area. TrueCar pricing can help both new car buyers and new car dealers determine what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious – using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar’s real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web.
About TrueCar Data
TrueCar obtains data directly from numerous sources including automotive dealers, technology companies, data aggregators, and analytics companies within the automotive space. We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more. TrueCar is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem. Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale. TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.
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