BDCs, CRMs, Elite Customer Service, Brand Expertise–these are all things you must know and master to be competitive in a dealership. But this information does not generally come naturally and training is a must in the automotive space.
Training, however, can become a four letter word.
- Waste (wait–that is a five letter word)
These can all play a part when trying to decide who, when, and how to train your BDC, your internet team, and your staff.
Training gets expensive. Whether outsourcing to a 3rd party or attempting to train on your own, cost can seem prohibitive.
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