With so many digital channels and tactics emerging in the world of media, it is our job in marketing to keep up with the fast-paced speed of technology. Tim Whitley, president and co-Founder of Social Innovation (SI), will introduce a new evolution in the world of marketing called “TraDigital.”
People still refer to media as two different commodities, traditional and digital. Tim will break down the wall between the two outlets and bring them together as one. More people are reading news than ever before but using multiple devices to do so. Television spending is projected to remain high but only through 2017. Digital advertising is TV’s closest competitor and could easily pass it in the near future.
Marketing has become multi-screened, and all the media channels are becoming intertwined. Tim will emphasize the urgent need to incorporate digital marketing into businesses in order to grow.
TV no longer commands our full attention, and people are simultaneously using multiple screens. Businesses can take full advantage of multi-screen use because in our minds, we feel that we “found time” to do something productive. It leads to a sense of accomplishment for us as consumers.
In order to create a perfect blend in TraDigital Marketing, we must know the steps to practice to unify the operations. Tim will explain, provide the knowledge, and outline the steps to be “TraDigitally successful.” Developing a roadmap to success is one the greatest qualities a company can achieve, and TraDigital Marketing can accomplish that. Practicing TraDigital will decrease bounce rates, increase brand frequency and awareness and overall unify strategy.
Don’t miss this session or any of the other 100+ sessions, workshops and case studies at the 18th Digital Dealer Conference & Exposition from April 21-23 in Tampa, FL!