When General Manager Tim Van Binsbergen arrived in 2005, he realized that the store had a unique marketing challenge: the location was relatively isolated, not easily accessible or visible from the freeway, and it did not sit on a traditional “dealer row” where the store could benefit from typical drive-by traffic. Invested heavily in traditional media with only a modest allocation to digital media, the dealership was earning a meager 8% of market share.
In this case study discussion, learn how Mountain States altered its course by shifting exclusively to digital, and how its strategic relationships with leading online service providers for inventory and display advertising, SEM and SEO helped Mountain States grow its market share for New cars to 22%.
You will learn about how more efficiently reaching in-market car shoppers online helps drive offline growth, as well as the value of positioning on search engines for maximum ROI, how to use display advertising on third-party sites to drive additional Search Result Page impressions and click-throughs, and finally, how embracing a holistic approach to digital marketing yields the greatest influence on dealership results.
Attend this session and 100+ sessions, workshops and case studies at the 18th Digital Dealer Conference & Exposition from April 21-23 in Tampa, FL!