LOS ANGELES — Total Car Score, the most comprehensive automotive ranking and comparison website, achieved 100,000 unique visitors in July, a milestone that comes just five months after the site was officially launched on March1, 2012.
Total Car Score’s innovative auto rating and aggregation system, along with original automotive content and a highly user-friendly design, helped deliver significant traffic gains every month since launch. Approximately 85 percent of all unique visitors were first-time Total Car Score users in July. These metrics also showed visitors were referred from a wide variety of sources, while over 38 percent of site traffic accessed Total Car Score via a mobile device.
“We launched Total Car Score with a straightforward presentation, giving users a clear and compelling way to evaluate and compare automobiles,” said Karl Brauer, Editor in Chief of Total Car Score. “We also knew delivering high-quality automotive content we would create a useful research tool for both car buyers and automotive enthusiasts. We are thrilled with the response.”
Total Car Score rates vehicles by aggregating reviews from the top auto authorities and scoring them on a scale of 1 to 100. Visitors can easily see how any car or truck stacks up against the competition. The site provides a huge amount of data, including car scores and original reviews extending back to model year 2000. It also boasts one of the most compelling vehicle photography players available for online car shoppers.
Top 10 Most Researched Cars on Total Car Score
In unveiling July’s traffic metrics, Total Car Score also announced the 10 most researched cars between April 1 and July 31, 2012. Total Car Score will publish these occasional traffic reports to provide marketplace insight on new- and used-car buyer trends.
“It is interesting to consider the 10 most researched vehicles on Total Car Score,” said Brauer. “Our list is not based on how well the car ranks, but on the cars people are most interested in researching as part of their shopping process. Not surprisingly, each of these top 10 most researched vehicles has a Total Car Score well above average for its respective segment.”
The following list of the most researched cars includes each model’s aggregate Total Car Score:
1. 2012 Hyundai Sonata – Total Car Score – 87.77
2. 2012 Honda CR-V – Total Car Score – 83.41
3. 2012 Ford Focus – Total Car Score – 82.38
4. 2012 Honda Odyssey – Total Car Score – 83.96
5. 2012 Toyota Camry Hybrid – Total Car Score – 86.31
6. 2012 Kia Optima – Total Car Score – 84.74
7. 2012 Hyundai Elantra– Total Car Score – 79.26
8. 2012 Toyota Camry – Total Car Score – 82.81
9. 2012 Cadillac CTS – Total Car Score – 86.49
10. 2013 Ford Edge – Total Car Score – 83.60
About Total Car Score
Total Car Score is an automotive research and comparison website that establishes a new industry-wide standard for ranking every car, truck, van and crossover on the market. TotalCarScore.com evaluates and ranks cars according to an aggregate score based on the most trusted automotive authorities available. The site also features original content, reviews and insights from a veteran automotive journalism and data team. For more information, please go to www.totalcarscore.com.