Top 5 Ways to Increase Your Fixed Ops, from DealerSocket.
When “fixed” means unchanging, it’s time to unfix the fixed. Unfix your Fixed Ops business; then, increase your Fixed Ops business!
Fixed Operations can be the backbone of your business. If it’s not, it’s an issue that must be addressed. Your sales team sells the first car, but it’s the service department who creates a continuous, profitable revenue stream. It is also the service department who sells the second, third and, hopefully, a lifetime of vehicles. Deliver impeccable service, and you’re likely to sell to your loyal customers’ friends and families, as well.
Below are five tips proven to be highly effective.
Give your Customers Reasons to Return
Treat them well. Wow them. Earn their trust. Take it a step further by being advisors to them as vehicle owners. Similar to how a client views a financial advisor, have your customers view your parts and service departments as vehicle advisors. Customers need to feel you have their best interests at heart. You can also create owner loyalty programs, incentivizing them to return, such as offering every third oil change for free, or whatever it may be. With this in mind, DealerSocket’s mobile service tool now features service images, bringing your offers to life.