Top 5 Revenue Boosters for Tire Sales, from OEConnection.
It’s no secret. Tire sales are a hot topic in the automotive industry these days. Auto manufacturers and major dealer groups alike are launching aggressive programs to reclaim the $30.1 billion replacement tire business.
And, for good reason. Tire sales typically lead to expanded parts and service revenue for brakes, ride control and steering and suspension. In fact, according to a 2012 Automotive Newsarticle, Asbury COO Michael Kearney asserted, “For every dollar of tire sales in any given shop in the United States, the consumer spends $1.50 in additional sales.” That’s a powerful incentive to any hard-working fixed operations manager.
With that said, tire inventory can be a low margin, high capital sort of business if you don’t know what you’re doing. The following provides the top 5 revenue boosters from successful dealers who have turned their tire sales into a profitable and steady revenue producer: