Tips to Help Manage Your Business’s Facebook Page, from Opportunity Max.
One of the most important things to remember when managing a business page on Facebook is that Facebook is a social network, not a shopping network. In order to optimize your business’s presence on Facebook you have to establish relationships with your audience and build a community. Managing your page consistently is the best way to keep your visitors coming back. In order to turn new fans into new customers your business’s Facebook page has to make a lasting impression. Here are a few tips to help you manage and optimize your business’s Facebook page for better engagement:
- Optimizing your tabs will help you create a fluid page with easy navigation for your visitors. By organizing your tabs and optimizing your page content, you make your page more likely to receive return traffic.
- Making positive reviews prominent on your business page will help create brand loyalty for your business. Facebook gives you the ability to turn on/off reviews at any time in order to control your brand’s image. Be sure to make use of widgets that allow fans to post reviews directly from your Facebook wall to promote brand awareness.
- Getting constant notifications about your page’s activity can be distracting, not to mention annoying. Luckily Facebook gives you five options for how you can receive notifications. This will help you keep track of the things that really matter, like responding to fan posts.