Three Ways Mobile Tablets Increase Transparency in Your Dealership, from DMS Central.
Anyone who runs a business knows that transparency is considered to be a good thing. Transparency is an important part of a company’s efforts to improve productivity, boost employee morale and earn customer trust. Yet, to be transparent is apparently easier said than done.
It’s a sad fact that auto dealerships are–still, today–repeatedly listed in the Better Business Bureau’s Top Ten industries with the most customer complaints. Even if you’re an auto dealer who works hard to create one of the most transparent, honest dealerships in town, fighting public perception can be like swimming upstream.
The fact is, people tend to believe what they read more than what they hear from another person. These days, most people read online via a computer or other device. This is where mobile tablets can help.
Incorporating mobile tablets into your dealership processes allows you to present visual information to the customer. Information increases transparency because the customers feel empowered to make their own decision. It’s one thing for your service advisor to recommend a service. It’s quite another to present the customer with a picture of a part that needs to be replaced and a video that explains why that part is important and gives safety precautions. Seeing really is believing.