I get why you’re not running pre-roll ads, 🤔 [because you yourself skip them, so why pay for them] and it makes sense- BUT…
That’s only because most advertisers are COMPLETELY ignoring the fact that pre-roll, like any other ad type, has ITS OWN best practices. 🏅
Instead, they’re just dicing up their TV commercials and calling it a day. 🚫 WRONG 🚫
Pre-Roll done right can take your campaigns beyond your expectations, and with YouTube’s LATEST SECRET UPDATE, pre-roll is only going to get more powerful. 💪
Author: Paul Potratz
Paul Potratz is the COO at Potratz Advertising and is also the producer of Think Tank Tuesday, a weekly video podcast which reaches 165,000 automotive professionals every week. Paul speaks on marketing, sales, social media and lead handling process across the world and works with clients in the United States, Canada and Denmark.