Just because it’s not making a sales pitch or driving traffic to your site doesn’t mean it’s not worthwhile.
Facebook and LinkedIn are great social sites for your advertising, and Instagram is too, but think of it as the laidback member of the social media family.
More focused on entertainment and lifestyle, Instagram is a space for potential customers to get a feel for what your company is about.
I’ve said it before and I’ll say it again- reality TV has taught us one thing and that’s that people love to see what happens behind the curtain.
If you’re not already on Instagram, start using it for providing that behind-the-scenes look for your clients and customers. Letting people see the real you can go extremely far in a saturated, competitive landscape.
Why? Because people connect with people, NOT COMPANIES.
Don’t worry about being polished or produced, just be you & POST!
I’m sharing what content you should be posting on your Instagram and why in today’s Think Tank!
Author: Paul Potratz
Paul Potratz is the COO at Potratz Advertising and is also the producer of Think Tank Tuesday, a weekly video podcast which reaches 165,000 automotive professionals every week. Paul speaks on marketing, sales, social media and lead handling process across the world and works with clients in the United States, Canada and Denmark.