“Hey Paul, how long should my videos be?” This is a common question I get asked from the video community. Watch this episode of Think Tank Tuesday and learn what goes into getting to that ideal video length that will keep your audience wanting to watch. If you have the same “how long should my videos be?” question floating around your head, you won’t want to miss this!
Video is the hottest medium out there, with consumers devouring it at an every increasing rate! BUT… it can be disheartening when you create what you think is a fantastic video only to see most people are watching it for all of 10 seconds.
If this has happened to you, trust me– it doesn’t mean your video is bad necessarily. It means you misread your audience and environment.
I do have some bad news… there’s no single answer for how long your videos should be… but I’m breaking down what you need to be considering when it comes to creating videos that people will watch to the end in this week’s Think Tank!
Author: Paul Potratz
Paul Potratz is the COO at Potratz Advertising and is also the producer of Think Tank Tuesday, a weekly video podcast which reaches 165,000 automotive professionals every week. Paul speaks on marketing, sales, social media and lead handling process across the world and works with clients in the United States, Canada and Denmark.