On the surface, one might think that website chat systems are very straightforward, that they’re all pretty much the same. They’re not the same and with one of the three most important components, the differences can be huge.
When analyzing the effectness of your chat system, it’s easy to see if something is working or not. It’s harder to determine what to do to make it work other than to pick a different dealer chat provider. Here are three things to consider in your chat strategy when making decisions:
- Placement Counts – There are personal preferences about where to place chat buttons and calls to action. Some like going big with prompts that encourage interaction and buttons available throughout. Others like to put a little button at the top of the page and leave it at that. We believe strongly in encouraging website visitors to chat with you. They’ll fill out a form or call you based upon their escalating needs, but sometimes getting them to talk to you in the first place takes prompting.
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