The PPC diagnostic manual, from Search Engine Watch.
It happens to the best of us: campaigns or ad groups flatline, ad spend creeps up, sales and leads decline. No matter how great of a PPC manager you’ve become, something is bound to happen to your account that will leave you in a mild panic.
Luckily, diagnosing and fixing PPC problems is easier than you may think. This troubleshooting manual will guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken.
Problem 1: Campaign or Ad Group Flatline
Imagine one day you look at your AdWords analytics, and the highs and lows you’re used to seeing aren’t there anymore. Instead, all you see is this: