The Myths of Writing Service, should set costs, from Service Drive Today.
Don’t let myths about writing service keep your fixed operations from achieving great success.
You may remember from my article last month, myths can be very dangerous things. They can and will impede your ability to grow, expand and succeed. I discussed some of the biggest myths surrounding the writing of service and will list a few more that have come up and continue to come up in the many meetings at which I am asked to speak throughout the year.
MYTH: Service writers do not need the same amount of training as the car sales staff.
FACT: A service advisor who works with just 15 customers a day will generate more gross profit for a dealership in a month than a salesperson does who delivers 30 vehicles in that same month. In addition, due to the volume of customers they will talk to in a month, they will have more impact on your survey scores and customer retention than any other employee in the dealership, including the dealer. So why would they not need the same amount of training or more?