The kinder, gentler car dealer of today, according to BuzzFeed.
For decades, car dealers have been viewed through a negative lens in the eyes of retail customers. They are often viewed as deceptive and always on the hunt for people to rip off. The combination of the Internet and a trend towards transparency has brought the modern car dealership into a realm of good business practices. It’s not as profitable as it once was, but being a car dealer today is more honorable than ever before. From clear pricing through sites like TrueCar to straight-forward automotive advertising, the most successful dealerships today have embraced the digital age and become beacons of integrity within their communities.