The importance of the up-sell and how to do it, according to Auto Scheduler Advantage.
Up-selling on big items is the best way for a dealership to make a profit. Extra products and extended warranties are good examples of high margin products that can make a sale more valuable.
High margins vs low margins
Generally the low margin items are what you’re going to be selling the most of. These are items that are sold for only a small mark up on what you paid for them. This means that you have to sell a lot of them in order to make a decent profit.
High margin items are the ones that all businesses want to sell as each one can come with a hefty profit. This means that fewer have to be sold.
The up-sell must relate to the product
You should know which high margin items work well with your regular sales. There’s no point in trying to sell a fuel plan to the owner of a new electric car.