The Essential Elements of an Effective Dealership Website, from Speed Shift Media.
How effective is your dealership website? As more and more consumers turn to the web during the automotive research process, it has never been more critical to maintain an optimal dealership website. Whether you’re building a new site or making improvements to an existing site, it’s important to ensure that your site contains each of these essential elements:
Clear Calls to Action
Include clear, visible calls to action (CTA’s) throughout your site. Be strategic when selecting calls to action, consider the sales funnel and what type of conversion is most likely to appeal to consumers at each phase. Calls to action should include:
Call Now – When encouraging site visitors to pick up the phone, ensure that your phone number and hours are prominently displayed.
Chat – A chat feature should be offered during business hours. This is appealing to many consumers who are unable to talk via phone during the day and can free up your phone lines.