The connected car ‘as-a-service’, from RCR Wireless News.
In the next five years we will see many new developments in services for the connected car. But what about the connected car as-a-service?
While discussing the issue with different companies in this area, which types of services would be most prevalent and would there be connected car specific services, there was quite a bit of disagreement within the group as to the direction the market would take. One observation was that when specifically asked about “end-user services,” some companies came back with answers related to technology, not services. This is an indicator that there is still work to do on marketing and educating the wider industry on the connected car vs. the technology that enables the connected car. This challenge also comes through in end-user surveys on this topic where the general consumer still doesn’t fully understand what the connected car is, why they need it or if they will pay for it.
Some of the more interesting and controversial thoughts I gathered are discussed below, related to both services and technologies.