New York, NY – The AOL Huffington Post Media Group, a leading source of news, opinion, entertainment, community and digital information, announced today that Chris Eschenburg has been named VP & General Manager of Autos. In his new role, Chris will lead the business growth of AOL Autos and Autoblog, building on their reputations as leading sources of cutting-edge auto insider information, auto news and reviews, car-buying intelligence and more.
AOL Autos helps consumers make purchase decisions with the confidence of an expert and the convenience of the best research tools. Autoblog obsessively covers the automotive industry with news, reviews, high quality photography, and commentary. Together, these sites provide the automotive answers that both the inexperienced and expert shoppers are looking for.
“With his astute understanding of all parts of the auto business, from the state of the industry to the consumer and advertising markets, Chris is the ideal person to drive our business to the next level,” said Jay Kirsch. “His arrival at to oversee AOL Autos and Autoblog signals our ongoing commitment to continue building one of the Internet’s premiere auto platforms.”
Eschenburg was most recently Managing Director at Fallon Worldwide, where he helped to open and oversee the company’s Detroit operation. Prior to Fallon, he worked at Goodby, Silverstein & Partners in San Francisco, where he oversaw the retail business for Sprint, on whose behalf the agency won five Cannes Lion awards, among other honors.
Eschenburg also led pro bono projects for the Department of Energy and AIDES France. He has worked in the editorial offices at Car and Driver and Automotive News, and in product development at Ford’s SVT group, before moving into advertising at Campbell Ewald (General Motors), J.Walter Thompson (Ford) and McCann Erickson (General Motors).
Said Eschenburg: “Car people are a different breed, which AOL Autos and Autoblog really understand. We’re poised to take leverage car obsession and interest in new and used cars to new heights, while building a platform that offers marketers all they’re looking for in engaging a car buying audience, and I look forward to leading this effort.”
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post,TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services that serves as another distribution channel for its consumer offerings.