CEDAR FALLS, Iowa – On Saturday, Feb. 18, Mudd Advertising is taking Jim Mudd Sr.’s book, The Ad Man, to record-breaking speeds during the Lucas Oil Slick Mist 200 at Daytona International Speedway. Mudd Advertising is bringing awareness to the book by sponsoring the No. 25 Adcetera/Ad Man Chevrolet, driven by Brennan Poole.
The Lucas Oil Slick Mist 200 kicks off the 2012 ARCA Racing Series, and the Mudd family is elated to have The Ad Man part of the event.
“I am honored to have The Ad Man represented at the Lucas Oil Slick Mist 200. My family and I look forward to watching and supporting Mr. Poole,” stated Jim Mudd Sr.
Poole, a member of the Venturini Motorsports team, is the driver of No. 25 Adcetera/Ad Man Chevrolet. Throughout his short career, 20-year-old Poole has stacked 210 career victories – no small feat considering they have been earned all over the nation. He hopes to make an impact on Daytona this weekend.
Jim Mudd Sr. believes the book is a tribute to the car dealer and he would love to see The Ad Man make a positive impact on the automotive industry. The Ad Man depicts the journey Jim Mudd Sr. took more than 30 years ago with the help of talented automotive dealer leaders to reach unparalleled levels of success.
Roy H. Williams, New York Times and Wall Street Journal bestselling author of The Wizard of Ads trilogy, stated, “The first step toward selling more product is to start thinking right. In The Ad Man, Jim and Clifton get you to start thinking like you should. If you sell cars and don’t read this book, you’re nuts.”
The Lucas Oil Slick Mist 200 will begin at 3:30 CST and is available on the SPEED Channel.
About the Ad Man: Jim Mudd Sr. began a journey with Clifton Lambreth, author of Ford and The American Dream and The Return to Greatness, to co-author the story of Jim’s path to success.
“The Ad Man is not just about business, it’s about life and how learning is truly a never-ending process,” Ken Blanchard, author of more than 50 books, including The One Minute Manager, said in the book’s foreword.
The Ad Man will be available on Amazon and at Barnes and Noble in March, with an audio version read by Jim Mudd Sr. available in late spring. You can order copies at www.TheAdManBook.com
About Mudd: Mudd Advertising has been a leading provider of creative marketing and audio-visual production since 1981. As Mudd celebrates its 30th year in business, Mudd Advertisingcontinues to ask for and expect an immediate result.
Using breakthrough direct and interactive marketing strategies, as well as real-time analytics on every campaign created, clients nationwide count on Mudd Advertising to help them move forward. www.mudd.com