There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership increase sales and improve customer service.
The success of your texting program, however, hinges on proven best practices that help you optimize your efforts to drive sales. Below are four easy steps to help you get started.
- Make sure all your phone numbers are text ready.
- Include “Text or Call” in your online and offline advertising.
- Feature “Text Us” buttons on SRPs and VDPs and other key website pages.
- Utilize a text lead management system that assists with compliance.
Don’t forget that texting makes a great addition to your service business too, enabling your service advisors to ask the customer’s permission to text with updates at the time of write up and by allowing the customer to text back with questions once they have opted in.
While these four easy steps will help you to get started, there is plenty more you can do to optimize your texting program. Knowing the buying and communication trends among today’s consumers, understanding how to convert your text capabilities into showroom visits, and learning the necessary steps to initiate inbound texts as well as outbound texts, are also critical ingredients to the success of your mobile strategy.
If you’re interested in learning more on how to implement a strong texting strategy at your dealership to convert website visitors into showroom visits, join me for my session: “Text. Convert. Sell.” at the 22nd Digital Dealer Conference & Expo this April 11th-13th in Tampa, FL.
Author: Scott Pechstein
Scott Pechstein serves as Vice President of Sales for Autobytel Inc. where he manages in-house and field sales and account management for the company’s broad range of industry leading products. Scott serves as an automotive industry spokesperson, a company news media spokesperson, and lead trainer of the Autobytel Dealer Insight Series. He also contributes sales insight for the development of the company’s client marketing communications programs. Scott is a Digital Dealer, NADA Convention, NADA 20-group, IS-20 Group, and Internet Super Conference speaker, among others. Scott got his start in automotive at the age of 19 at Tuttle Click Automotive Group. He began his career at Autobytel in May 2000 and since that time, has advanced through the ranks of the company, serving in various sales roles until being appointed to head up the Sales Department in 2011.