TEN: THE ENTHUSIAST NETWORK’S MOTOR TREND LAUNCHES DIGITAL AUTO SHOPPING PARTNERSHIP WITH ONLINE RETAIL GIANT OVERSTOCK.COM
LOS ANGELES–July 28, 2016 – TEN: The Enthusiast Network’s MOTOR TREND announced today a partnership with leading online retailer Overstock.com, which leverages the comprehensive suite of digital content and data from the flagship automotive brand. This partnership continues TENs efforts in creating a syndicated network of partner sites that utilizes MOTOR TREND’s best-in-class editorial content and data, delivering a seamless premier automotive shopping resource to Overstock.com’s customers.
Through this integration, MOTOR TREND’s full-service suite of content and data will be available for Overstock.com users looking to conduct in-depth automotive research and gain access to award-winning editorial content.
TEN will handle advertising sales on the Overstock Cars site alongside TEN’s existing in-market sites, including MOTOR TREND, Automobile, Automotive.com, and New Car.com. The partnership also increases visibility for MOTOR TREND to analyze data and feedback from Overstock.com users that can help drive automotive OEMs and ad partner engagement in the future.
“This partnership is a groundbreaking solution to deliver automotive data, research, content, and insight to a new audience, in a new format,” says TEN’s President, Automotive, Scott Bailey. “Going beyond the traditional retail elements that Overstock.com does so well, we’re excited to bring a wealth of content that in-market shoppers can utilize to enhance the auto shopping and research experience.”
“We’re thrilled to integrate MOTOR TREND’s industry-leading insights and editorial content into our Overstock.com e-commerce solution,” says CEO of Overstock.com Patrick Byrne. “This new segment will surely enhance our fans’ overall shopping experience on the site while delivering the latest trends in the automotive world.”
About MOTOR TREND
MOTOR TREND, a media brand of TEN: The Enthusiast Network, was founded in 1949 and is internationally recognized as one of the leading names in the automotive category. The MOTOR TREND brand is composed of Motor Trend magazine; the award-winning website MotorTrend.com; Motor Trend OnDemand subscription video-on-demand service; Motor Trend Auto Shows; Motor Trend Audio; Motor Trend en Español; Motor Trend India; and the renowned Motor Trend Car of the Year, SUV of the Year, Truck of the Year, Person of the Year, and Best Driver’s Car awards programs.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world’s largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
Overstock.com, Inc. Common Shares (NASDAQ:OSTK) / Series A Preferred (Medici Ventures’ t0 platform : OSTKP) / Series B Preferred (OTCQX:OSTBP) is an online retailer based in Salt Lake City, Utah that sells a broad range of products at low prices, including furniture, décor, rugs, bedding, jewelry, electronics, apparel, and more, as well as a marketplace providing customers access to hundreds of thousands of products from third-party sellers. Additional stores include Worldstock.com, dedicated to selling artisan-crafted products from around the world, and Main Street Revolution, supporting small-scale entrepreneurs in the U.S. by giving them access to our national customer base. Forbes ranked Overstock in its list of the Top 100 Most Trustworthy Companies in 2014. Overstock regularly posts information about the company and other related matters under Investor Relations on its website.
O, Overstock.com, O.com, O.co, Club O, Main Street Revolution, Worldstock and OVillage are registered trademarks of Overstock.com, Inc. O.biz and Space Shift are also trademarks of Overstock.com, Inc. Other service marks, trademarks and trade names which may be referred to herein are the property of their respective owners.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.