Tell your story and boost your shop marketing, according to Stratosphere Studio.
In marketing your collision repair shop, you might feel compelled to stand by the old impersonal methods of communication that many other auto body shops have been delivering to consumers for decades. Maybe you believe that it will impress customers and help you look more professional. Maybe you’re simply out of ideas for how to brand your business. Well, I want you to take a step back and re-think your collision repair marketing strategies. What clichéd taglines are you using? What generic photos litter your website pages? How genuine is your writing voice? In this age of internet marketing, your answers to these questions can mean the difference between real success and utter failure.
Why? Because people don’t respond to generic; they want products and services that stand out among all the others. I don’t need to quote statistics in order to convince you of this—just think about your own experience as a consumer. Think about the products you see every day, like an Apple iPhone, a Ford truck, a Starbucks coffee. When you think of these things, it doesn’t take much effort to conjure up a distinct image, a logo, and a backstory. A major reason why these companies have been so successful is that they’ve built upon the stories of who they are.