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Inspiration isn’t Enough!
The gender gap in the automotive industry is not a gap at all; it’s a canyon. The Catalyst Knowledge Centre of Information states that women occupy only 26.6% of positions … Read more
Digital Dealer Conference News
A Mystery Shop for a Major National OEM (Part 2)
Last month, I introduced Part 1 of a two-part article series on a national Mystery Shop that Dealer Synergy conducted for a major OEM. We shopped dealerships across the country … Read more
NO, Dealers! You Don’t Need Work-Life Balance.
According to a recent study of young executives by HubSpot, one in two people say that they need to improve their work-life balance. One in two people are WRONG. Dead … Read more
Relationship Development With People Is the Key to Your Success
Would you agree that great people drive greatness and without good people, your business is just a sound check getting ready for the real show? I do and that is … Read more
Reach More Car Shoppers with Mobile Video on Facebook
When you wake up in the morning, what is the first thing you do? For me, I turn off the alarm clock, check my phone for news and weather, jump … Read more
This Is Not a Car, This Is an Experience
Time was when a prospect walked onto a dealership’s blacktop, the salesperson who took the up also took control. Those days are gone! In today’s world, a successful dealership is … Read more
Auto/Mate’s Dave Druzynski to Present “How to Spot Liars with Effective Interviews” At Digital Dealer 24
Albany, NY – April 2, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) announced that Chief People Officer Dave Druzynski will present “How to Spot Liars with Effective Interviews” at the upcoming … Read more
Consumer Engagement Reboot
The way people engage with businesses has changed. The line has blurred between personal and traditional business communication channels in favor of the channels consumers use most in their everyday … Read more
Digging the Digital Dealer Expo and Convention
Back in the day there was the mail sale, the print ad, the “My Dog Spot” late night TV ad, the holiday sale, and of course the evergreen staple of … Read more
Second Digital Dealer Charity Auction Nets $11,646 to Benefit Southern Nevada Make-A-Wish Chapter
The gift was made possible by the generous donation of a 2017 Harley-Davidson Sportster 883N Motorcycle, compliments of ADESA and TradeRev Boca Raton, FL – October 6, 2017 – Digital … Read more
Digital Dealer 23 Recap
We were thrilled so many of you joined us for the Digital Dealer 23 Conference & Expo, Sept. 18-20th at the Paris Hotel & Casino in Las Vegas, NV! The … Read more