Do you love your community? Have you ever wondered how you can promote your dealership and at the same time give back to your community? Well, it is not too late to start thinking about how you can give back to your community. You can start NOW! The best part is that it does not have to exceed your dealership’s budget. You can sponsor your local organizations at a fraction of the cost. Not only will you be doing a great service to your community, but it will allow your employees to interact and participate. By participating, your sales team will have the opportunity to network and become ambassadors of your dealership.
Not only do you have this vast opportunity to make a difference in your community, but you can tell your “story” through various social media avenues, such as Facebook and Instagram. For example, you can attract more potential customers by posting on Facebook a few pictures of your dealership’s involvement at a local BBQ event. Why stop at posting pictures online, when you can post a live Facebook video showcasing your dealership at the event and having a great time? Not only will you show your hometown that you do give back and care about your community, but you also have the opportunity to promote your dealership to those who live outside of your zip code when you post on social media. Why only draw in local customers when you can draw in customers from all over the U.S.? Just think about how much bigger your dealership can grow just by posting online!
After you have volunteered and posted on social media your appearance at your community’s event, now is the time to create and send customized online videos to those you have met. How do you do this? It is quite simple actually. All you really need is the customer’s name and contact information, and, of course, a webcam. That is it! Sending customized online videos to those you have met at the event allows you to follow-up and build rapport with them. Your personalized videos of your smiling face will show your customers that you do genuinely want to help them find the right vehicle based on their needs.
It is proven that people do purchase based on emotions and by conveying to that aspect, you will be able to convert that into repeat customers, who will consistently purchase their next vehicle only from your dealership. Not only will you attract more customers, but your budget will go up allowing your dealership to give back even more to your community. Giving back more to your community will equal to being able to promote your dealership even more which will result in more customers.
People love to do business with people who care. People love to talk about their experience – especially if it’s a good one and they will love you even more if they know you are out there making a powerful impact on their community. Eventually these people will become customers and those customers will share your story.
Join me for my session: Alternative Marketing at Digital Dealer 22 where I’ll share the digital marketing strategies that we use at Street Auto Group to attract more customers and effectively advertise and enhance our dealership’s brand.
Author: Chris Villegas
Chris Villegas has been with Street Auto Group since 2015 and prides himself on being a Social Media guru. He also hosts his own podcast entitled “Screen Addicts,” which has made it to the Top 10 list on iTunes.