ATLANTA and SANTA MONICA, Calif. — SunTrust Bank and TrueCar, Inc. have partnered to provide online access to a trusted auto buying service powered by TrueCar. The SunTrust Auto Buying Service, located at www.suntrust.com/autobuyingservice, provides additional convenience and value for clients who already turn to the financial services company for a wide variety of personal banking and financial solutions.
Using the TrueCar-powered online car buying program, SunTrust clients and non-clients may locate great prices on thousands of vehicle makes and models, discover what others have paid for identical vehicles, and then receive a potentially even better price from one of TrueCar’s thousands of Certified Dealers. With TrueCar, buyers will find it easy to locate a Certified Dealer who will help find the vehicle they want and provide a hassle-free car buying experience.
“SunTrust prides itself on providing our clients with easy access to the best financial products and services available,” said Jeff Hooper, head of consumer lending at SunTrust. “This partnership with TrueCar is a natural extension of our commitment by providing an easier auto buying experience along with SunTrust’s attractive auto financing options.”
“SunTrust is one of the most respected companies in financial services,” said Bernie Brenner, Chief Strategy Officer of TrueCar, Inc. “This partnership expands the range of services for their clients. We look forward to helping their clients enjoy a hassle-free car buying experience.”
To learn more about the SunTrust Auto Buying Service, visit www.suntrust.com/autobuyingservice.
TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers. Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity. TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other. TrueCar’s market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally. TrueCar’s communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers. Some of the nation’s largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market. TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX. After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information. TrueCar’s participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.
About SunTrust Banks, Inc.
SunTrust Banks, Inc., (NYSE: STI) headquartered in Atlanta, is one of the nation’s largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. As of December 31, 2011, SunTrust had total assets of $176.9 billion and total deposits of $127.9 billion. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves clients in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides mortgage banking, insurance, brokerage, investment management, equipment leasing and investment banking services. SunTrust’s Internet address is suntrust.com.