Facebook ads are used by 81% of auto dealers, nearly identical to the 85% of dealers using Google AdWords according to the 2017 State of Automotive Marketing. Here is a look at how dealers are advertising online:
This annual survey asks dealers throughout North America what is working online. The results show that Facebook ads are not only increasing in popularity, but also correlate with higher ROI. Dealers who do not use Facebook ads were twice as likely to have lower ROI in 2016 than 2015.
Similarly, dealers who simply check and document their marketing ROI are four times more likely to see an increase in ROI year over year.
The growth of automotive dealers using Facebook ads mimics what is seen in other industries. From Q1-Q3 2016, $9.1 billion were spent on Facebook advertising more than on CBS, Disney or Comcast, according to Business Insider. The launch of a new video tab on the Facebook ad is a direct play by Facebook to siphon more advertising dollars away from TV.
At the 22nd Digital Dealer conference, these trends will be center stage on April 12th during a two-part in-depth session led by Scott Meyer. Advanced Facebook Ads and Audiences – Audience, Ad Formats and Creative will be from 9:00 to 9:50 a.m., followed by Advanced Facebook Ads and Analytics – Attribution, CRM Integration and Dynamic Ads from 10:00 to 10:50 a.m.
Author: Scott Meyer
Scott Meyer is the ‘brofounder’ of 9 Clouds (brother+cofounder), a digital marketing firm proudly based in Sioux Falls, SD that provides inbound marketing for auto dealers. A frequent speaker and teacher at events such as NADA, and Digital Dealer, Meyer and the 9 Clouds team writes on how to use technology to grow your dealership and improve your community at 9clouds.com/blog.