Kelley Blue Book Expects 1.35 Million Units Sold in December; Honda to Continue Sales Gains
IRVINE, Calif. — With annual year-end clearance events in full swing, new-car sales are expected to surpass 1.35 million units in December, pushing the industry’s closely followed seasonally adjusted annual rate (SAAR) to 15.2 million units, according to Kelley Blue Book, www.kbb.com, the leading provider of new and used car information.
“At 15.2 million SAAR, new-car sales will come in below the 15.5 million units pace set in November, when replacement demand from buyers in the Northeast region drove sales beyond seasonal expectations,” said Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book. “Our analysts believe most buyers seeking a replacement for a vehicle damaged or destroyed by Superstorm Sandy already found the new or used car they needed in November. There was some lingering replacement demand coming from New York and New Jersey through the first week of December, but as the month went on, the sales pace in these states returned to pre-storm levels.”
After a strong November and December, the final sales tally for 2012 should approach 14.5 million units overall. This tally would amount to a more than 13 percent year-over-year increase and the third consecutive year of double-digit auto sales gains. While incremental sales growth will continue in 2013, Kelley Blue Book does not expect to see a fourth consecutive year of double-digit sales gains.
With employment and consumer confidence expected to improve only modestly next year, Kelley Blue Book expects sales growth will come at a slower pace from this point forward. While modest economic growth will help keep sales stable in 2013, Kelley Blue Book expects to see as many as 250,000 to 300,000 additional sales from consumers who will arrive at the end of their lease term next year. Although most signs point to additional sales growth in 2013, Kelley Blue Book will keep a close eye on the ‘Fiscal Cliff’ discussion, as a tax increase for middle-income households could slow sales growth through next year and beyond.
Honda Continues Sales Gain Lead in December
Similar to the past several months, Kelley Blue Book expects Honda and Volkswagen to continue to lead industry sales gains on a year-over-year basis.
“Honda has benefitted from its redesigned CR-V, Accord and Civic through most of this year, and Kelley Blue Book expects Honda’s impressive sales momentum to continue into 2013,” said Gutierrez. “Honda has performed a remarkable turnaround in the last year after losing market share in 2011 due to the tsunami and earthquake in Japan, when its market share dipped to 9 percent.”
So far this year, Honda has maintained 9.8 percent market share and has been trending positively during the past several months. In fact, Kelley Blue Book expects Honda’s market share to surpass 10 percent in December, and analysts expect that the company likely will remain above 10 percent market share in 2013, thanks to the strength of its latest redesigns.
|Honda and Volkswagen Lead Industry Gains|
|Sales Volume||Market Share|
|Ford Motor Company||210,100||209,447||0.3%||15.6%||16.8%||-1.3%|
|Toyota Motor Company||192,600||178,131||8.1%||14.3%||14.3%||-0.1%|
|Nissan North America||101,000||100,927||0.1%||7.5%||8.1%||-0.6%|
|*Includes brands not shown|
Compacts Continue to Lead Industry Gains in December
Fuel prices are now below $3.30 nationally, yet compact cars remain among the best-selling vehicles in the country. Last month, compact cars accounted for nearly 15 percent of all vehicles sold in the industry, and Kelley Blue Book anticipates market share to remain relatively steady in December.
“Consumers will look to the refreshed 2013 Honda Civic, tried-and-true Corolla and redesigned Ford Focus as they seek small cars in December,” said Gutierrez. “While there are modest incentive offers available for each of these models, they pale in comparison to the significant cash rebates currently offered on full-size trucks and SUVs. Consumers looking for a full-size pickup will find thousands of dollars in rebates as General Motors, Ford and Chrysler attempt to sell down remaining inventory prior to year-end.”
|Compact Cars Hold Steady Despite Falling Gas Prices|
|Sales Volume||Market Share|
|Full-Size Pickup Truck||175,900||172,809||1.8%||13.0%||13.9%||-0.9%|
|*Includes segments not shown|
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Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Suggested Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. KBB.com provides consumer pricing and information on cars for sale, minivans, pickup trucks, sedan, hybrids, electric cars, and SUVs. Kelley Blue Book’s KBB.com ranked highest in its category for brand equity and was named Online Auto Shopping Brand of the Year by the 2012 Harris Poll EquiTrend® study. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader Group.