Speakers from top dealerships, fixed operations, pre-owned, and social media specialists, along with some of the industry’s leading trainers and consultants were recently added to the agenda of the 13th Digital Dealer Conference & Exposition. The three day event, October 23-25, at the Mirage Hotel and Casino, Las Vegas NV, will feature over 100 educational sessions and workshops.
These professionals will present business strategies designed to help a national audience of dealers and managers become digital leaders and sell and service more vehicles more profitably. The diversity of the speakers is another example of Digital Dealer’s unique ability to offer educational content for every department in the dealership. Understanding today’s best practices in technology and Internet solutions is increasingly critical, as the growing relationship between digital marketing and successful automotive businesses is becoming more apparent, as the industry moves further way from traditional business models.
In addition the 13th Digital Dealer Conference & Exposition will feature the debut of several new educational opportunities.
In the new Digital Dealer Learning Labs attendees will be able to garner one-on-one coaching from leading experts in the subject of Google strategies, Facebook strategies, Mobile Apps, e-Newsletters, SEO, Social Media strategies, BDC processes, Video strategies, Telephone scripts, and Fixed Operations mobile strategies.
The exhibit hall will feature over 100 solutions providers and the debut of Digital Dealer Innovation Hours, concise demonstrations of the latest and greatest technologies, products, services, and business applications, many of which will be launched at this conference.
Further, dealers and managers will have the opportunity to delve into case studies on how an actual dealership used a specific product, service, technology or application to determine if it might be right for their dealership.
The newly announced speakers are outlined below, for a complete list of all speakers announced to date visit http://www.DigitalDealerConference.com/speakers/
To register for the 13th Digital Dealer Conference & Exposition visit http://www.DigitalDealerConference.com/register/
Dealership peers will share strategies on how to become a digital leader. They will explore the future of dealerships, and describe how to build SEO for your salespeople.
Making it Happen in the Digital Space
How can you make your dealership into a digital leader!
Kevin Mize, Dealer Principal, O’Hare Honda and O’Hare Hyundai,
Lonnie Decker, Chief Marketing Officer, The Auto Gallery, Potamkin Automotive Group
Wayne Ussery, Internet Director, Jim Ellis Group
Led by Phil Sura, UnityWorks Media
The Digital Crisis that is Slowly Killing Your Dealership
6 Crucial Steps to Your Dealership’s Future Survival
Kevin Frye, eCommerce Director, Jeff Wyler Automotive Family
It’s All About People, People!!!
Answer your reviews to build SEO for your employees
A.J. Maida, Director of digital marketing, Papa’s Chrysler Dodge Jeep in New Britain, CT.
Fixed Operations specialists will explain how to sell more parts inventory online, examine common pitfalls with vendor relationships, and take advantage of the multi-billion dollar parts e-commerce market.
Growing your Parts and Accessories Business in a Consumer-led, Technology-enabled Shopping Environment
There are a number of avenues to help dealers get their inventory found in search and for sale online. This panel of dealers and industry experts will show you how.
Clayton Stanfield, Senior Manager of Dealer Training, eBay Motor
Justin Copple, Copple Chevrolet GMC
Erica Sietsma, Director of Strategic Relationships, Digital Air Strike
Why Business Development Centers, Customer Retention Programs, Technology and Software Don’t Work
Why these products routinely fail or don’t deliver the results advertised.
Jeff Cowan, President of Jeff Cowan’s PRO TALK®. _____________________________________________________________________________________
Parts E-Commerce – A Dealer Guide
Why parts e-commerce matters to dealers – the opportunities and risks, an explanation of dealer’s choices, what dealers, automakers and buyers are doing now as well as advice on how to implement parts e-commerce.
Ted Fellowes, fixed operations consultant
Pre-Owned sessions will outline how to maximize ROI, increase customer retention, create differentiating email follow-up and the importance of gross.
Blending Science and Strategy to Maximize Used Vehicle ROI
This session helps dealers establish a market-specific inventory and data strategy to maximize used vehicle return on investment (ROI) and profitability.
Dale Pollak, industry entrepreneur
Car for Life Equals Dealer for Life
How to achieve true perpetual customer retention
Rob Mudd, President of Digital Media at Mudd Advertising and Mudd 360
Presenting and Selling Pre-Owned Professionally for Profit
Learn how to provide your sales and internet staff with the tools they need to sell value before price and create differentiating email to increase sales.
David Taylor, founder Car-Bio
A 50 Year Walk Through Selling Used Cars
If I had known I was going to live this long I would have held more gross.
Tim Deese, founder Progressive Basics
Social Media is always evolving, and industry leaders will discuss how to manage SEO and reputation management.
Advanced SEO for Dealers – What Still Works on Google
Google is constantly changing and massaging its algorithm to improve its local results. Ali Amirrezvani will cut through the clutter about what still drives organic rankings and how to leverage that knowledge for your dealership in 2013.
Ali Amirrezvani, President, CEO, and co-founder of DealerOn
A Zagat’s Rating for Your Dealership!?
Your local customers rely on Google+ Local to find local dealerships—YOU! Master Google’s new social network, boost your new Zagat rating, manage your reputation, and get social with your customers.
Tim McLain, Marketing Manager, Netsertive.com
Industry Consultants and Trainers will outline a multitude of strategies including managing in the cloud, website conversion, CRM, technology threats, turning calls into appointments and closing more sales with today’s informed customers.
The Four Main Forces Driving Today’s Commerce: Mobile, Local, Social and Digital
The way buyers shop changes almost daily as mobile adoption and technology makes incredible strides. Think about what has happened in the past 24 months and now think where we will be in 2014.
Clayton Stanfield, Senior Manager of Dealer Training at eBay Motor
Move Away from Managing Software and Back to Selling Cars: A Perspective on Cloud Computing
How dealerships can integrate cloud computing and improve efficiencies
Andy Lapin, Chief Architect, Kelley Blue Book’s kbb.com
MASTER’ing the Art and Science of Website Conversion
Amir Amirrezvani, Vice President and founder DealerOn, Inc.
Jason Ezell, co-founder Dataium, LLC
Digital Domination in a Multi-Experience World
Nick Park, Product Innovation Director, AutoTrader.com.
The VIN Journey
Game changing insights from the online journey of your VINs – from the time they hit your inventory to the time they leave your lot.
David Winter, Vice President, Cobalt’s Business Intelligence Center of Excellence
Max Steckler, Vice President of Advertising, Cobalt
Putting the Customers Back in CRM
Solving the problems of CRM and social media led Saphura Long to develop the AutoWall, the first Interactive Customer Community (ICC) that enables growth-oriented automobile dealers to master four critical areas of marketing and customer relations.
Saphura S. Long, President of Gratis Technologies and graduate of the NADA Dealer Academy _____________________________________________________________________________________
How to Choose the Right CRM
Tips and tricks for better decision making.
Howard Leavitt, founder of AutoRaptor CRM
Measure What Matters, Results-Based Digital Marketing
Contrary to popular opinion, clicks, impressions and web traffic are not measures of success; the results that matter are quality e-leads and phone calls that increase sales opportunities.
Andrew Lovasz, Vice President of Digital Marketing for Search Optics
The Importance of SEO/SEM Integration
Terrence Gordon will provide strategies and examples on the importance of consolidating SEO, SEM and other digital marketing campaigns for the most effective outcome.
Terrence Gordon, Dealer Track eCarList’s Search & Media division
Top Technology Threats for 2013
Learn how to secure wireless, protect from FTC enforcement of GLB and BSA enforcement of software copyrights.
Erik Nachbahr, founder of Helion _____________________________________________________________________________________
Texas Two-step – Make Sure you Know Who you’re Dancing With
Come hear Davis’ fresh take on the all-important question: “Should I have just one digital vendor handle everything for me”?
Laura Davis, Local Search Group _____________________________________________________________________________________
Measured Marketing and your Dealership: Everything is Measurable!
This session will show you how to use technology to track and measure your traditional offline marketing campaigns and leverage the power of data and automation to improve your sales performance and convert more leads.
John Constantine, Vice President of sales, Tri-Auto Enterprises, _____________________________________________________________________________________
Local Marketing Equals Mobile Marketing
How the local marketing strategies of yesterday (and still today) apply to the mobile marketing strategies of tomorrow
Steve Bell, Web Product Manager, Naked Lime Marketing
Go from “No How” to Know How!”
The best sales consultants on the showroom are often the least successful on the phone. By implementing four tools, your dealership will gain “Know How” and set appointments more effectively.
Dr. John Mlinarcik, founder & CEO of PCS-Global
Closing Sales With Today’s More Informed Buyers
Deliver more units to your hottest prospects
Tim Kintz, Joe Verde Group