Northridge, CA — Automotive CRM innovator PEAK PERFORMANCE announced today that dynamic sales and marketing executive Steven Gray has joined forces with the company as Chief Revenue Officer. In his new role, Gray takes on national oversight for revenue generating areas of the organization from field sales to marketing and OEM relationships—with a focus on identifying new market opportunities, developing strategic partnerships and launching new social marketing and mobile products.
“Steven’s deep understanding of the automotive industry will help leverage PEAK’s current leadership position,” offers Stan Megerdichian, the company’s CEO and President. “And his strong versatility, vision and marketing acumen are right on point for pushing our performance in the years ahead. He’ll be an invaluable asset.”
“I am excited to join PEAK and take the company to the next level,” said Gray, “Peak is uniquely positioned to bring digital innovation to the after sales market and exponentially improve customer engagement. I am eager to show our customers how Peak will provide more ways to improve CSI measures, loyalty and dealer profits.”
With his proven acumen in marketing and CRM organizations, Steven brings to PEAK a truly impressive track record. Most recently, he served as Chief Executive Officer of Americas at iLoop Mobile Inc.—a leading mobile marketing firm boasting clients including Starbucks, Microsoft, Coke and Lexus. Prior to his tenure at iLoop, Steven was Chief Operating Officer at Money Mailer, where he was strategic in helping redefine their services and transforming them into a vital multi-channel marketing organization.
Steven additionally worked for eight years with Harte-Hanks in senior level sales management positions, where the OEM portfolio grew to serve Toyota, Lexus, Ford, Mitsubishi, Kia, Hyundai, Volvo, BMW and Mercedes-Benz.
About Peak Performance
PEAK PERFORMANCE is a top CRM resource for a broad range of automotive dealerships and manufacturers across the nation. The company’s innovative marketing solutions leverage leading-edge technology to boost retention and revenue—by determining the right time to market to the right customer via the right medium. PEAK’s state-of-the-art, targeted program stands as the program of choice for thousands of dealers and consistently outperforms the industry standard. For more information, visit gotopeak.com.