Social Selling: You Can’t Turn a No into a Yes Without a Maybe In Between, from Kruse Control Inc.
The path to the sale has many twists and turns. It’s not always easy to determine where and when you can provide the most value to your target customers along that road. Social Selling, as part of your overall sales process, helps identify where those twists and turns occur and where sales are in danger of going of the cliff.
“You can’t turn a no into a yes without a maybe in between.” ~Frank Underwood, President of the United States, House of Cards
Like a lot of people (perhaps you, too), I’ve been watching House of Cards on Netflix. I’m riveted by the stories told and the strategies Frank Underwood comes up with to get what he wants. Even though he’s a dastardly and immoral character, you have to give him a star for his skill in coming out on top. Kevin Spacey plays him masterfully.
When I heard Frank utter the above quote, I was struck by how true it is, especially when it comes to commerce. In this world of consumer mistrust, the road to the sale often starts with “no.” That “no” may just be because they’ve never heard of you before and know nothing about what it’s like to do business with you.