Entrepreneur Magazine suggests that businesses take social media security more seriously. Where do dealers draw the line between personal and professional? Take some tips from the U.S. Military and consider what information is business- and customer-compromising. For example, avoid topics such as:
- Lawsuits and case details;
- Financial data that is currently unpublished;
- Information that unhappy customers or competitors could use against your business.
Consider training dealership personnel on how to best use Facebook, Twitter and LinkedIn, and most specifically, what NOT to do. This is a simple safeguarding measure likely to become standard as Social Media continues to become a bigger public entity for every business.