Social Media Marketing: Facebook is Not Enough, from Dealer Marketing.
Let’s face it—just about everyone is on Facebook. In just one decade, Facebook transformed itself from an online college directory into a major content and advertising platform that spans the world. It has also transformed how businesses, including automotive dealerships, communicate with their customers.
But recent data suggests that users want more from their social networks—more privacy, more relevant content, and more control—and they’re willing to look outside of Facebook to find it. To no one’s surprise, a number of other social networks have sprung up to give those users what they seek.
More social networks means there are more ways for customers to share, with or without your knowledge. When customers want to share their experience at your dealership, they probably won’t do so on your Facebook page. They’ll likely do it on the automotive review site they consulted before choosing your store in the first place. On average, automobile shoppers visit only 1.4 dealerships prior to purchase, and more than a third of all shoppers used social media to choose the dealer.