Social Media can no Longer be Ignored in Supply Chain Management, from Inventory & Supply Chain Optimization.
A lot of times, when someone says “social media” the first thing that comes to mind is “Facebook” – at least when I tell people I work in social media, that is still the first response I hear. However, social media is a lot more than the top platforms Facebook, LinkedIn, Twitter, and Instagram. Any platform designed for interaction amongst people that facilitates information exchange and content sharing, falls under the definition of social media.
In some of my previous articles, I talked about what kind of impact social media can have on supply chain management. To sum-up, social media can serve three main purposes:
- Strengthening supplier relations
- Creating transparency
- Enhancing internal processes and communication