Social Media 101: Twitter, from PowerSports Business.
Twitter is popular in the social media world and should be one of the tools used by your dealership. Its importance can be seen in the numbers: 284 million monthly active users, 500 million tweets per day and 184 million mobile monthly users. Additionally, the average user spends around three hours a month on the medium. During this time, people are three times more likely to follow brands than they are on Facebook and almost half of them actually learn about products and services via businesses’ tweets. Invest in this platform and groom your Twitter account, so people will find, view and follow your dealership’s Twitter account.
In order to start and maintain a successful Twitter account, you need to follow these guidelines:
1. Connect: Your dealership needs to connect and become immersed with the Twitter universe. Start by following manufacturers, manufacturer reps, industry portals (CycleTrader.com), online marketplaces (oodle.com), bloggers, journalists, celebrities that publicly support the brand, local and affluent members in the community and loyal customers.