Six Ways Dealers Make Their Inventory Stand Out, from Wards Auto.
While working with non-automotive businesses, we’ve seen how managers of brands respond when they need to drive sales volume.
Coca-Cola sales slowed in 2013. The company’s response? An innovation of new product including personalized Coke cans with the first names of consumers on them, plus “green” Coke with lower sugar and a container with a natural logo design. Sales and market share have climbed.
The auto industry has entered a phase of transparent pricing. Instead of becoming defensive, dealers should get innovative.
Consumer still enjoying buying a new car, but clearly the rules have changed. Maybe now, they really want to buy “their” car.
When we work with successful dealership principals across the country, some creativeness jumps out at us. I’ll describe some of them. But there’s no limit to the imagination and creativity of a car dealer.