Six sales & marketing problems you can fix, from Bdaily.
Discover how to bring the sales and marketing strategy of your business together and ensure the departments are working in sync and on-message.
To boost lead generation and grow customer bases, it is imperative that Sales and Marketing are brought closer into alignment. According to Forrester, there is a 32% increase in annual revenue growth for aligned organizations, while there’s a 7% decline in revenue for less aligned companies.
The issue for many companies is that the two departments are traditionally wary of each other – and that’s the first issue that a proactive CEO must deal with.
1. Deal with the identity crisis
It’s essential to recognize the mental and physical divide between the two departments. Not only do they usually work in different offices within a corporation, but they also work in silos – effectively ignoring each other. The resulting mindsets? Sales think Marketing’s leads are bad while Marketing believe Sales aren’t good enough at chasing its hard-fought leads.