Dynamic Inventory Advertising: What Works, What Doesn’t, and What’s to Come

by Digital Dealer posted at 6/22/18 12:10 PM

Inventory-driven dynamic advertising campaigns can offer unprecedented targeting and ad relevancy benefits to automotive advertisers. But they can also squander ad dollars if they’re not coupled with sensible advertising strategies.

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The Relationship Between Outbound Calls and Texting

by Michael Markette posted at 6/20/18 9:17 AM

Chief Product Officer Michael Markette discusses the relationship between outbound calls and text messages in this video blog.

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How to Maximize Your CPO Investment

by Bill Wittenmeyer posted at 6/20/18 8:56 AM

Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and … Read more

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It Was a Connected Vehicle, Now it’s a Cognitive Vehicle

by Digital Dealer posted at 6/18/18 10:37 AM

 The automotive industry first started connecting to customers when OnStar was introduced in 1996. Today we are starting to see what is defined as the Cognitive Vehicle, or what … Read more

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