Hurricane Winds Create Windfall for Car Dealers

by KKleinman posted at 11/16/17 2:07 PM

Along with 180 mph winds, flood damage, home destruction, and disease, Hurricane’s Harvey and Irma were also the cause behind the effect of a very large increase in car sales. … Read more

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Putting the “R” Back in CRM

by Scot Eisenfelder posted at 11/15/17 2:50 PM

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the … Read more

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Freebie Fridays Choose a Partner, Not a Vendor with Bill Wittenmyer

by Bill Wittenmeyer posted at 11/10/17 1:10 AM

Are your vendors truly partners or are they just out to take your money? In this Freebie Friday, ELEAD1ONE Partner Bill Wittenmyer shares strategies for finding vendors who are invested … Read more

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Master Video Fundamentals Before Going Social

by Tim James posted at 11/9/17 7:16 AM

When I talk to dealers about video marketing, one question I get asked a lot is “What about social?” In particular the marketing folks want to know what types of … Read more

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