Dynamic Inventory Advertising: What Works, What Doesn’t, and What’s to Come

by Digital Dealer posted at 6/22/18 12:10 PM

Inventory-driven dynamic advertising campaigns can offer unprecedented targeting and ad relevancy benefits to automotive advertisers. But they can also squander ad dollars if they’re not coupled with sensible advertising strategies.

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Are you Ignoring Your Most Valuable Point of Customer Contact?

by John Wingle posted at 6/22/18 9:52 AM

These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, … Read more

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The Future of Marketing Could Be Voice

by Steve White posted at 6/21/18 8:01 AM

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the … Read more

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Think Tank: You’re Using Instagram WRONG! | Instagram Tips for Businesses

by Paul Potratz posted at 6/20/18 9:01 AM

Just because it’s not making a sales pitch or driving traffic to your site doesn’t mean it’s not worthwhile. Facebook and LinkedIn are great social sites for your advertising, and … Read more

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