From Stratosphere Studio: Should I buy online ads to boost my collision repair marketing?
In marketing their businesses these days, body shop owners are bombarded by many different options for how they can advertise. You can go the old-fashioned route of print ads and coupon mailers. You can go the expensive route of radio spots, TV spots, and billboards. You can throw caution to the wind and rely solely on word-of-mouth. You can even do a little bit of everything and see what happens. But what about online advertising? Even though this method of advertising has been around for decades now, it is still fairly new in the world of marketing. That’s probably why lots of business owners are hesitant to rely on it. Yet, there are many great reasons to give online advertising a try if you want to boost your collision repair marketing success. Are you considering buying online ads to advertise your body shop, but you’re concerned that it’s not the best kind of marketing for your budget? Here are some important reasons why it’s likely the best advertising option to boost your body shop revenue:
Online ads are more targeted than any other type of advertising.
The days of marketing by throwing ideas on the wall and seeing what sticks are just about gone. No more relying solely on your intuition and an astronomical marketing budget. Instead, being as strategic as possible is key. With the capabilities that advertisers have in targeting the exact demographics they are looking for, you can ensure that your message is being presented to the exact people who would be interested in your services. Online ads can target people of a certain age, income status, gender, and more. They can also target people who are searching for specific terms, like “body shop” and “collision repair.” With this amount of specificity, you’ll know that your marketing is reaching all the right people for your business.