Shoppers Bite at Dealership Sweet Spots, from Wards Auto.
Knowing what to put where on a website no longer is guesswork, says consultant John Quade.
It’s your website, but it’s for your customers, marketing consultant John Quade tells dealers.
“Your website is not about you, it’s about the consumer,” he says, offering tips on how to make the most of today’s so-called second showroom that serves online shoppers.
“If I said half the content on your website isn’t working, would you want to know which?” he asks at an industry conference. “This isn’t guesswork. It comes down to math and science.”
That includes measurements of what webpage sections Internet users go for. Engagement mapping determines their activities, including what they click, where they point the mouse and how far they scroll down.